Monday, 3 October 2011

Thing 21: Promoting yourself in job applications and at interview

Well done for making it so far! After learning so many useful things, we need to think about how to promote all the hard work we do and the abilities and skills we have acquired in our career and life so far.
Part 1: Identifying your strengths; capitalising on your interests

These two really go together. What you like doing is often also what interests you, and vice-versa. In order to identify your strengths, take a good look at yourself, your tasks at work, your career, you life: what do you like to do? What do you dislike? Do you remember the last time you felt that feeling of deep satisfaction after creating, building, completing something? What was it about? What skills do you need to do the things you like? These skills are your strengths; they stem from your interests.
I am a strong believer in the fact that people are happy when they do something they actually enjoy. As we spend most part of our lives working, a sure way to be happy is to do a job you like (or love, if you are very lucky). A job that allows you to capitalise on your interests and use the skills needed to pursue them.
Most cpd-23 participants have found the love of their working life; some are still looking for the true love (a better library; a different work environment; a completely new job); some are uncertain on what to do next. It is important to remember that we are changing all the time: our interests change, our skills develop, we discover new things we like which we didn’t even know existed. Make sure that you keep up-to-date with yourself, and if you are unhappy in your current situation, acknowledge what has changed and take action.
Part 2: Applying for a job
After identifying your strengths, build a record (a database, a list, an Evernote folder, a piece of paper...) of everything you have done that demonstrates you’ve got the skills stemming from your interests. This will be extremely useful when writing your CV or filling job applications in, as you will be able to select information from a list rather than having to start from a blank page every time, thus risking to forget something. Keep this record up-to-date. Your CV is a living thing.
There is a huge amount of advice on CVs and application forms out there, and it would be really impossible to draw up an exhaustive list. Therefore, what follows is a summary of the things I have learnt from experience, and the advice I have received so far. Some of you have far more experience than me in this field, and I would love to hear your comments.
·         The first, most important rule, is that no CV is the same. You need to tailor it according to the job you are applying to.
·         Keep it short and readable: maximum recommended length is 2 pages of an A4 (front and back). You don’t need to put everything on it: select the most appropriate entries according to the job you are applying to. Use bulleted lists and hidden tables to make it visually easier to read.
·         Job adverts have two main parts: job description, and person specification. The requirements listed under job description must be addressed in the work experience section, where you describe your current job and your career so far. The person specification requirements must be addressed in the space reserved for additional information. If you are using an application form, this is the paragraph that more or less says “tell us why you are applying, plus something you haven’t told us elsewhere”; if you are sending a CV, this type of information must be written in the cover letter.
·         Try to meet all criteria (essential and desirable) listed in the job description and person specification. Don’t trust employers too much when they say that something is desirable and not essential: if it is listed there, it is important to them. Meeting the essential criteria is...essential (sorry!), and meeting the desirable ones is very, very, very important. Don’t overlook them.
·         If you don’t meet all the criteria, you can still apply and try to make your case (if you don’t even try, you don’t give yourself a chance to be successful) but, if you keep receiving rejections, you should do something about filling those gaps, for example volunteering, on order to acquire all the skills you need.
·         Make sure your references are relevant. Keep in touch with previous employers and, if your references are getting out-of-date, volunteering or getting involved in other initiatives that get you out there and better known (your professional association, for example) might be a good way to get new references.
Some people might feel awkward about “boasting” about how good they are in their applications. Well, remember that it is not boasting, but making the world aware of what you did, how (amazingly) you did it, and why you are more than willing to do it again for your potential employer. It’s giving you justice and credit for all your hard work and commitment. You are not stealing. You are not lying.












As I have been one myself some years ago, additional notes for foreign applicants willing to work in the UK.
·      The so-called European CV is basically unknown in the UK; moreover, its format is quite unreadable for UK standards.
·      Translate everything in English: employers might be clever and work it out, but they are not supposed to know that “bibliothèque municipale” or “biblioteca comunale” mean public library.
·      List all your qualifications in their original names but explain what they are: some typical Italian sample formulas are “Laurea” degree (= BA), and “Maturita’ classica” (= diploma of classic studies, involving five-year classes on the following subjects: ...).
·      If you can, get somebody living in the UK to proof-read your CV or application. It’s a matter of culture rather than grammar.
Part 3: Interviews
If you are called for an interview, it means that your CV or application were already positively judged by the panel. All your faults and gaps might jump to your mind as soon as you read the invite, but again, you need to give yourself credit for making it to the interview stage of the process, and get some confidence from that. This doesn’t mean that the job is already yours, but you have been given a further chance to shine, so why not making the most of it?
The first, basic rule is: prepare. Or, to use a well-known motto: failing to prepare is preparing to fail. Re-read the material on the employer; visit their website; re-read your application form/CV and any job description; prepare for awkward and less-awkward questions.
Try to get as much help as possible: for example, check if your careers service is offering interview practice of some sort. If you are in the UK, remember that CILIP members are entitled to two sessions with a careers adviser per year, offered by the Careers Group - University of London – you could use a session to explore interview techniques and ask questions on how to best promote yourself.
A very useful structure when answering competency-based questions (like “tell me about a time you found a creative solution to a problem”) is the acronym CAR, which stands for Context. Action. Results.





Start by describing the context, i.e. the situation you were in. Then highlight the action(s) you took to address the issue. Finally, explain the results, also specifying what you learnt in the process and, in case, what you would do differently in the future.
Resist the temptation to ramble. Avoid negativity. And remember that if you don’t get on well with the panel, it is unlikely that you will be happy in that workplace. An interview that didn’t go well is not necessarily a huge setback: when you finally land the job you love, it is likely that you will be thinking “thankfully I didn’t get that other one”.  
Further reading: there is a lot to read on these topics but a very short selection of links I have found useful is here:
·      Jobseeker tips – a series just started on her blog by Guardienne of the Tomes, with plenty of advice from “ a happy band of library hiring managers”
·      Open Cover Letters: anonymous cover letters from hired librarians and archivists – an amazing website with samples of successful cover letters
·      What’s the key to a good interview - beyond the usual truisms we all know already? – a blog post by Ned Potter, aka The Wikiman, and various comments to it.
Summary of tasks:
Answer the questions in Part I and make your own list of activities and interests: from watching the telly to something more work-related. Tell us what you’ve found about yourself: achievements/activities you had forgotten about, things you love to do, what they mean, how you could use them in your working life.
Update your “CV database”.
Share any interview tip or experience you found useful in your career.

Monday, 26 September 2011

Thing 20: The Library Routes Project

This Thing is all about library careers.  I’m going to talk about the Library Routes Project, but recommend that you visit the Library Day in the Life project as well.

The Library Routes Project was set up in October 2009, following a lively conversation on my blog about how people get into librarianship. As a result of this conversation, Ned Potter (aka thewikiman) and I decided that it would be a good idea to set up a space where people could share these stories, and thus the Library Routes Wiki was born. Now, almost two years on, it has around 180 entries and has been visited over 39,000 times.

A photograph of a signpost and its shadow.
'every which way' by jenny downing on Flickr
The idea is simple: blog about your library roots (how and why you got into the profession in the first place) and your library routes (the career path you’ve taken so far), and add a link to the great big list on the front page of the wiki. The value of this is twofold: first of all, it is interesting! If you’re a nosy person like me, it’s great to be able to have a look through people’s career histories and reasons for becoming librarians in the first place. Secondly, we think it’s a useful careers resource for people either thinking about careers in librarianship or just starting out on their path.

I think the latter is particularly important because a common theme in the stories on the Library Routes wiki is that of not knowing much about what librarianship involved, or even that it existed as a career option; or being discouraged from pursuing a career in libraries by people who had misconceptions about the options available. Like many people, I fell into librarianship after trying my hand at other jobs that I wasn’t really suited to. Once a careers adviser suggested to me that librarianship was something I could actually do for a living, it was like a light bulb going off: why hadn’t I ever thought of it before? Well, the simple reason was that I just didn’t know that it was an option. My only clue as to what librarians did was the ladies I saw stamping books and shelving in my local public library. I suppose at some level I must have been aware that there was probably more to it than that, but I’d never have guessed at the sheer range of jobs available within the information profession. I know from reading the blogs linked from the wiki that mine is a fairly common story: unless you had a close friend or relative who worked in libraries, you probably didn’t have much of an idea of what the profession involved before you joined it. The Library Routes project is intended to shine a much-needed light on the types of jobs and career paths available within the information profession.

Things To Do
The main activity for this Thing is to blog your Roots/Routes, and add a link to the wiki. I know a lot of people did this for Thing 10, so if you’ve already done this stage then the additional activity is to go through some of the links already on the wiki and reflect on how they compare with your own experiences. Do you think your own path was typical or unusual compared to others? Have you got any advice for people at earlier stages in their careers than you, or can you glean some useful tips from other people’s posts?

Wednesday, 21 September 2011

Future planning

The CPD23 planning team are getting together tonight to discuss the programme, plan evaluation, think about wrap-up celebrations and so on.  Let us know through the comments, on Twitter (#cpd23) or by email (profdev23@gmail.com) if there's anything in particular you think we should discuss!

Monday, 19 September 2011

Change in Schedule

We've been listening to feedback throughout the programme and are aware that an extra chance to catch up would be appreciated!  We've decided to change the schedule for the next few weeks, as follows:

Week 15 - (26th September) Careers 
Thing 20: Library Day in the Life and Library Routes/Roots

Week 16 - (3rd October) Promoting yourself in job applications and at interview 
Thing 21: How to identify your strengths, how to capitalise on your interests, how to write something eyecatching that meets job specs.
Thing 22: Volunteering to get experience

Week 17 - (10th October) Final reflection 
Thing 23: What have you learnt and where do you want to go from here?

We will leave the blog live after the programme has finished and we know that there are groups of people planning to start the programme later this year, so if (like me!) you've only done one or two of the Things or if you haven't even started yet feel free to keep going at your own pace.  The full list of Things is here and there is a link to them in the right-hand column of the site.  We'll all get there in the end!

Sunday, 18 September 2011

Thing 17: The Medium is the Message- Prezi and Slideshare

Prezi- I like to move it, move it


driving home by myfear, on Flickr
Creative Commons Attribution-Noncommercial-Share Alike 2.0 Generic License  by  myfear 

Prezi is now a very well known presentation tool and a great alternative to PowerPoint, but like any tool it has to be used well to achieve the best possible results. The unique aspects of Prezi include the ability to zoom, pan and layer levels of information in a way that offers the best viewing experience for the attendee. In an effort to avoid ‘death by PowerPoint’ people often overuse these aspects of the software and the results are as predictable as PowerPoint, albeit with more motion sickness! 

The main thing to bear in mind when experimenting with Prezi is to step away from a linear presentation style, this will allow you to dance around your subject, drawing commonalities and contrasts from different elements of your topic. There are some great online guides which will help you, and I suggest you have a look a these, but there is no better way to get a grip on Prezi than to get your hands dirty.

So rather than walking you through Prezi, I'm going to consider a few general techniques you could use when selling your information and library service. Thinking about how we can exploit the intrinsic qualities of Prezi let’s consider a couple of uses:

Dynamic presentations

The success of this depends on using the functionality of Prezi to tell the story of your argument. Use the fact that you can travel along the canvas with your audience to illustrate the main points of your presentation. Raise a problem, look around it (literally!) , offer solutions and then show the audience how they can take your approach and apply it to their own situations.

Great techniques for this include:
  • Using a circular structure to link solutions to problems, allowing you to visit and revisit areas of the screen as you talk.
  • Zooming in- hiding key points within pictures or other text allows you to expand on arguments without overloading the structure with text.
Linking ideas together

A Voice in the Wilderness: Personalised Library Services in a Virtual Environment- Meg Westbury

Using one large picture as a background allows you to show detail, the whole picture and the relationships between them.
Techniques to bear in mind:
  • Choosing a high-quality, interesting, relevant or relaxing picture to compare or contrast to your subject matter- how about a beach scene to mount your 'Beginners Guide to FRBR'?
  • Regularly zoom back out to reveal the big picture- hint, use invisible frames.
  • Be careful with your colour choices to ensure that your text really stands out against an image heavy background.
Teaching take-aways

Scale of the Solar System Activity- Todd Ensign

Prezi is a great alternative to a hand out, or for getting your message to those who can’t physically attend your talk. If your voice isn’t there to accompany the presentation you will have to be more reliant on text, but you can do this without resorting to those tried, tested and tired PowerPoint bullets!

Try these:

  • Group your presentation/lesson into manageable chunks based on topic or difficulty using frames. Answers or clues can be hidden as text or pictures within the frames.
  • Use arrows to emphasise that the course is moving along, consider zooming out after each few sections so remote users can track their progress- you could also offer a recap here.
Presentation preparation

Not everything is best taught using a projector and a laser pointer, welding, for example, but even if you are not teaching welding you can use Prezi to help bring together your non-projection teaching. Simply use the Prezi as a mindmapping space, the different text colours, frames and arrows allowing you to forge connections between disparate parts of your subject. 

By the way, I was wrong about welding. As 21 pages of 'how-to weld' Prezis proves. Go have fun!

Does Prezi mean the end for my PowerPoints?

Relatively new to prezi is the ability to upload and enhance PowerPoint slides. This gives you an opportunity to remix your existing PowerPoint slides, adding value by connecting them in a way that comes naturally to Prezi, but is impossible to do with PowerPoint. One of my students created this Prezi from an established slide set. It is intended to work as a stand alone teaching resource- notice how he’s grouped elements together so students can work though at their own pace. He’s added additional images to the ones already on the slides and integrated video content. This is his FIRST attempt at a prezi.

Over to you...

Take some time to experiment with Prezi and think about what kind of angles it could offer to help you sell your service more effectively. Try creating a take-away teaching course, breathe new life into some PowerPoint slides or create a dynamic induction presentation for new staff or students.

A final but important tip about images. Be sure to use high-quality images- .png or convert to .pdf, try Zamzar for free conversion. You can achieve variety or uniformity by mounting your images on frames or applying washes or treatments like drop shadows- Picnik
will do all this and more, quickly, easily and most importantly: gratis.

Extra Credit:

Prezi For The Win? Ten Top Tips To Make a Good One- Ned Potter Edited 29/09/11: Ned has pointed out that this guide is now out of date. His revised version is here: The ultimate guide to Prezi.
Prezi: The PowerPoint Alternative?- Lora Helvie-Mason, Communication & Higher Education Blog

Slideshare: does exactly what it says what it is on the tin

Got an idea by horrigans, on Flickr
Creative Commons Attribution-Noncommercial 2.0 Generic License  by  horrigans 


Panning back to PowerPoint, let's look at one of its biggest hangouts: Slideshare.The difficulty with Slideshare is pinning down exactly what it is: it's an archive, a ready made audience, an inspiration factory and a place to get yourself noticed. Let's try and untangle this one:

Your personal archive- shared

If you do a lot of teaching the chances are you have a lot of PowerPoints knocking around on your machine, your website, your shared servers, your institutional repository, your cutlery drawer... well maybe not your cutlery drawer, but you get the picture. Slideshare gives you an opportunity to host all of your teaching materials in one place, and makes them available in an easily embeddable format for others wishing to share and promote your work. 

It's a small point, but really worth mentioning. This is not your institutional repository, this is on the open web and can be discovered by a much wider and variable audience. If someone is looking for an inspirational teaching presentation they can cite in an article or use as a great example they are not going to come looking for your work. Put it where it can be easily found. 

Can you think of materials you have produced which could gain a new audience on Slideshare?

Inspiration for you

Okay, so presentations vary from awesome inspiration to terrible, terrible warnings, but if you are a visual person you might find that browsing a handful of good presentations on Slideshare will equal an hour reading how to guides.  From individual presentations to browsing the channels e.g. Pew Internet and American Life Project, The White House, or the Economist Intelligence Unit, there is a wide range of excellent slide sets available for you to learn from.

Browse Slideshare in search of the good, the bad and the ugly. Can you find anything that you could draw inspiration from?

Shareable teaching products, okay, predictable, but what else? What was that about getting noticed?

At a very basic level Silideshare is just a way to host PowerPoint presentations and .pdfs. The reason that it mostly contains presentations is only because we have a pretty fixed mindset regarding what PowerPoint can do. If you stop thinking about a room sized audience and start thinking about a panel. One of the most interesting new uses is to sell not just your service but your self. Have a look at this great CV
Do you think this could replace (in certain circumstances) your paper CV or resume?

Monday, 12 September 2011

Thing 19: Catch up week on integrating 'things'

Jigsaw-ing by lilahpops, on Flickr
Fitting pieces together
Creative Commons Attribution-Noncommercial-No Derivative Works 2.0 Generic License

Wow, isn't the programme progressing quickly! It barely seems two minutes since I was writing Thing 3 about personal branding and yet we're now only a few things away from completion.

It's time for a little bit of a breather and some reflection on what you've gained from the programme so far and how you might continue to use what you've learnt. We've covered a number of social media tools (e.g. blogs, RSS feeds, Twitter, LinkedIn) and productivity tools (e.g. Google calendar, Evernote, Google Docs, wikis), as well as considering a number of different elements of our professional development (e.g. personal branding, reflective practice, advocacy, events). You can see a full list of the things we've covered so far here.

The purpose of this week is to look back at your previous posts and consider which elements you have found most useful and how you might integrate them into your working routine. You might already have done this, so feel free to blog about how you have done that if so. Maybe you've started using RSS feeds or Twitter during breaks to catch up on news. Maybe you're using LinkedIn for group discussions on professional topics or to share updates about your professional developments. Perhaps it's a technical solution you have discovered which updates multiple services at once or enables you to manage a number of different things. Or perhaps you haven't had chance to think about integrating anything yet. Now is your chance to review the previous tools and think about how you might continue to use them. Choose one or two (or more if you're feeling ambitious!) and share your thoughts in this week's blog post.


P.S. We haven't forgotten about thing 17 - it will be posted soon.

Monday, 5 September 2011

Thing 17 - postponed

Thing 17 (Prezi / data visualisation / slideshare) will go live at some point next week. The cpd23 team apologises for the delay.

Thing 18 is ready and will be published in half an hour.